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Cannes Lions International Festival of Creativity, which was canceled last year due to the pandemic, met with participants online this year. According to the data announced by Cannes Lions, although awards were presented for both 2020 and 2021 this year,…
Breaking through with seven trends Each of our 2021 global marketing trends shares the common theme of breaking out of our often- defensive mindsets to more holistically—and authentically—meet human needs. In our opening trend chapter on Purpose, we establish the…
The year 2021, which many of us are eagerly and hopefully waiting for, is just around the corner. The new year is preparing to bring us many innovations with it. According to Talkwalker's report, which analyzes the communication efforts of…
Along with the severe health and humanitarian crisis caused by the coronavirus pandemic, executives around the world face enormous business challenges: the collapse of customer demand, significant regulatory modifications, supply chain interruptions, unemployment, economic recession, and increased uncertainty. And like…
When was the last time you conducted market research and analysis? If you’re like most business owners, executives, and professionals, you probably haven’t revised or updated your market analysis since creating your business plan. That’s not surprising considering the stigma…
When was the last time you conducted market research and analysis? If you’re like most business owners, executives, and professionals, you probably haven’t revised or updated your market analysis since creating your business plan. That’s not surprising considering the stigma…
It's a new decade and with it comes content marketing trends that will change content creation for businesses. Plus, content marketing isn’t the only thing that’s changing -- people are always changing. The needs of your audience are constantly evolving and you…
The fun of creating landing pages is that it gives us the ability to experiment with design, copy, offers, etc. in order to capture the attention of our target customers. Ultimately, converting them into leads. There is a tendency by…
Previously, you only had the option of either print media or television if you wanted to advertise your brand to the public. But the digital advancement of recent years has rendered you with a lot more options than you had…
Year after year, inbound marketing proves itself to be a valuable digital marketing method. And, year after year new trends and practices develop, pushing its evolution further along. When inbound marketing first emerged in 2005 the way we used the…
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