Cannes Lions 2022

The 69th International Festival of Creativity Cannes Lions, which took place physically after two years, on June 20-24. On the last day of the festival, the brands, networks and agencies of the year were awarded. Simon Cook, CEO of Cannes…

B2B Marketing Strategies To Grow Your Business

Having a B2B Marketing Strategy means that you can learn from your mistakes and turn them into marketing successes. What are you waiting for? In the past, B2B marketing consisted of cold calling and in-person sales. Today, B2B marketing strategies…

How to Create a Customer-centric Experience?

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou In this era where the product and a fair price aren’t enough,…

2022 Global Marketing Trends

Thriving Through Customer Centricity Macro trends, from the integration of digital and physical channels to increasing calls for diversity, are upending the marketing function. What can brands learn from their highest-growth counterparts to thrive? The past 18 months forever redefined…

How to Avoid Potential A/B Testing Mistakes

“Enlightened trial and error outperforms the planning of flawless execution.” — David Kelly 1. Testing without a hypothesis or having a hypothesis that is not backed up with data and insights: If we run an experiment without an hypothesis, we…

When is A/B testing helpful?

“Almost any question can be answered cheaply, quickly and finally, by a test campaign. And that’s the way to answer them, not by arguments around a table.” — Claude Hopkins There are a variety of things we can test with…

Why A/B testing?

“The fewer the facts, the stronger the opinion.” — Arnold H. Glasow The main reason is that, as data-driven and learning organizations, we want to make data-informed product and design decisions rather than just relying on guesswork and intuition. We…

History of A/B Testing

“Experimentation is the least arrogant method of gaining knowledge.” — Isaac Asimov Let’s lay the foundations of A/B testing with its definition and brief history. A/B testing, at its simplest, is a way to compare two versions of something, in…

MaaS Vs. Traditional Marketing Agency

Marketing-as-a-Service is mainly an extended form of marketing automation software. MaaS providers aim to assist the marketing team of a company in planning and managing asset creation activities, including landing page creation, campaign design, lead scoring, analytics and so forth.…

MaaS: A Different Approach to Marketing

(MaaS) Marketing-As-A-Service is a type of holistic strategy providing a professional brand to businesses that lack adequate resources to create one on their own. Programs are tailored according to the need of the individual clients that are given the option…

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