Having a B2B Marketing Strategy means that you can learn from your mistakes and turn them into marketing successes. What are you waiting for? In the past, B2B marketing consisted of cold calling and in-person sales. Today, B2B marketing strategies…

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou In this era where the product and a fair price aren’t enough,…

Thriving Through Customer Centricity Macro trends, from the integration of digital and physical channels to increasing calls for diversity, are upending the marketing function. What can brands learn from their highest-growth counterparts to thrive? The past 18 months forever redefined…

“Enlightened trial and error outperforms the planning of flawless execution.” — David Kelly 1. Testing without a hypothesis or having a hypothesis that is not backed up with data and insights: If we run an experiment without an hypothesis, we…

“Almost any question can be answered cheaply, quickly and finally, by a test campaign. And that’s the way to answer them, not by arguments around a table.” — Claude Hopkins There are a variety of things we can test with…

“The fewer the facts, the stronger the opinion.” — Arnold H. Glasow The main reason is that, as data-driven and learning organizations, we want to make data-informed product and design decisions rather than just relying on guesswork and intuition. We…

“Experimentation is the least arrogant method of gaining knowledge.” — Isaac Asimov Let’s lay the foundations of A/B testing with its definition and brief history. A/B testing, at its simplest, is a way to compare two versions of something, in…