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Cannes Lions 2021 Winners

Fulya Sarıoğlu /January 4, 2023 /Advertising,Branding,Marketing,Video

Cannes Lions International Festival of Creativity, which was canceled last year due to the pandemic, met with participants online this year. According to the data announced by Cannes Lions, although awards were presented for both 2020 and 2021 this year, the total number of applications fell behind 2019, when the event was physically held.

On the other hand, after a year in which the whole world focused on digital, the categories with an increase in applications among creative works are digital. There was a 15 percent increase in Titanium Lions applications, a 14 percent increase in Social & Influencer Lions, and a 12 percent increase in Creative eCommerce Lions. The category with the highest increase in applications is the Film category with 2 thousand 726 applications.

Film Category
Grand Prix

CROCODILE INSIDE
LACOSTE
ICONOCLAST, Paris / BETC, Paris


NIKE: YOU CAN’T STOP US
NIKE
WIEDEN+KENNEDY, Portland


#WOMBPAINSTORIES
ESSITY
AMV BBDO, London

Glass Category
Grand Prix

I AM STARBUCKS
VMLY&R BRAZIL, São Paulo

Sustainable Development Goals Category
Grand Prix

THE 2030 CALCULATOR
DOCONOMY
DOCONOMY, Stockholm / FARM, Stockholm

Titanium Category
Grand Prix

Radio & Audio Category
Grand Prix

SICK BEATS
WOOJER
AREA 23, AN FCB HEALTH NETWORK COMPANY, New York

Creative Business Transformation Category
Grand Prix

ACT FOR FOOD
CARREFOUR
MARCEL, Paris

Innovation Category
Grand Prix

DEGREE INCLUSIVE
UNILEVER
WUNDERMAN THOMPSON, Buenos Aires

Creative eCommerce Category
Grand Prix

TIENDA CERCA
ABINBEV
DRAFTLINE, Bogota

RAISING PROFILES
THE BIG ISSUE & LINKEDIN
FCB INFERNO, London

Creative Effectiveness Category
Grand Prix

NIKE CRAZY DREAMS
NIKE
WIEDEN+KENNEDY, Portland

Mobile Category
Grand Prix</strong

THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
TELENOR PAKISTAN, Islamabad / OGILVY PAKISTAN, Islamabad

Brand Experience & Activation Category
Grand Prix

TRUE NAME
MASTERCARD
McCANN, New York


STEVENAGE CHALLENGE
BURGER KING
DAVID, Madrid / DAVID, Miami

Film Craft Category
Grand Prix

#WOMBPAINSTORIES
ESSITY
AMV BBDO, London

Digital Craft Category
Grand Prix

ASTRONOMICAL
EPIC GAMES
EPIC GAMES, INC., Cary

Industry Craft Lions Category
Grand Prix

DOVE
OGILVY, London / OGILVY, Toronto

Entertainment Lions Category
Grand Prix

IN LOVE WE TRUST
SINYI REALTY
DENTSU MCGARRYBOWEN, Taipei City

SWIPE NIGHT
MATCH GROUP
72ANDSUNNY, Los Angeles

Entertainment Lions for Music Category
Grand Prix

LIL NAS X – OLD TOWN ROAD (OFFICIAL MOVIE) FT. BILLY RAY CYRUS
COLUMBIA
PRETTYBIRD, Culver City / COLUMBIA RECORDS, New York

FEED PARADE
MERCADO LIVRE
GUT AGENCY, São Paulo

Entertainment Lions for Sports Category
Grand Prix

ETERNAL RUN
ASICS
EDELMAN, London

SALLA 2032
HOUSE OF LAPLAND
AFRICA DDB, São Paulo

Media Category
Grand Prix

BOARDS OF CHANGE
CITY OF CHICAGO
FCB, Chicago

NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
TELENOR PAKISTAN, Islamabad / OGILVY PAKISTAN, Islamabad

Social & Influencer Category
Grand Prix

SUPERB OWL
REDDIT
R/GA, San Francisco

STEVENAGE CHALLENGE
BURGER KING
DAVID, Madrid / DAVID, Miami

Direct Lions Category
Grand Prix

STEVENAGE CHALLENGE
BURGER KING
DAVID, Madrid / DAVID, Miami

Creative Strategy Category
Grand Prix

CAN’T TOUCH THIS
CHEETOS
GOODBY SILVERSTEIN & PARTNERS, San Francisco

PR Category
Grand Prix

CONTRACT FOR CHANGE
ABINBEV
FCB CHICAGO / FCB NEW YORK

THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION
McCANN, Paris

Creative Data Category
Grand Prix

SAYLISTS
WARNER MUSIC GROUP
ROTHCO, PART OF ACCENTURE INTERACTIVE, Dublin

Outdoor Category
Grand Prix

BURGER KING
BURGER KING, Miami / INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest

SHUTTER ADS
HEINEKEN
PUBLICIS ITALY, Milan

RENAULT – VILLAGE ELECTRIQUE
RENAULT
PUBLICIS CONSEIL, Paris

Design Category
Grand Prix

H&M LOOOP
H&M
AKQA, Stockholm

NOTPLA
NOTPLA
SUPERUNION, London / NOTPLA LIMITED, London

Print & Publishing Category
Grand Prix

COURAGE IS BEAUTIFUL
DOVE
OGILVY, LONDON / OGILVY, TORONTO

Pharma Category
Grand Prix

SICK BEATS
WOOJER
AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

Health & Wellness Category
Grand Prix

BECO. #STEALOURSTAFF.
BECO
TBWA\LONDON

#WOMBPAINSTORIES
ESSITY
AMV BBDO, London

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