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Remarketing is a term that is frequently used in marketing, but not many people understand it. In fact, there are two main types of remarketing: Remarketing on search engines: when users conduct a search on your website and leave without…
With so many brands vying for consumers’ attention, attracting the right audience is a massive challenge. So, how did brands like Facebook, Dropbox, and PayPal achieve such incredible growth with their apps in such a short period of time? The…
Mobile apps are the future of the internet and a lot of companies have realized that. Mobile app development is growing rapidly, and there’s still a lot of room to innovate with new ideas. In this article, we’ll go over…
If your business is looking for more business, one of the best ways to do that is by generating leads. The problem is that most businesses have very limited time and resources to devote to this effort. Fortunately, there are…
If you're like me, the terms "demand generation" and "lead generation" are a little bit like talking about sushi. Sure, they sound similar, but they're actually two completely different things. So what's the difference? Let's break it down: Demand generation…
We have covered the basics on our previous blog about B2B marketing strategies, let’s dive into each in detail. 1. Account-Based Marketing One of the leading trends in B2B marketing for 2022 is Account-Based Marketing(ABM). This marketing strategy involves targeting…
The year 2021, which many of us are eagerly and hopefully waiting for, is just around the corner. The new year is preparing to bring us many innovations with it. According to Talkwalker's report, which analyzes the communication efforts of…
The COVID-19 outbreak is a tragedy that will have widespread and long-lasting implications for humanity and our global economy. As the coronavirus continues to spread around the world, more and more enterprises will miss their financial targets because of supply…
Along with the severe health and humanitarian crisis caused by the coronavirus pandemic, executives around the world face enormous business challenges: the collapse of customer demand, significant regulatory modifications, supply chain interruptions, unemployment, economic recession, and increased uncertainty. And like…
2020 will be all about creating unique, engaging experiences that add value to the evolved, super-connected, always-online consumer, and Marketing Automation will act as a catalyst in making it all happen. So, without further ado, here are the top trends…
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