betakit
“Almost any question can be answered cheaply, quickly and finally, by a test campaign. And that’s the way to answer them, not by arguments around a table.” — Claude Hopkins There are a variety of things we can test with…
“The fewer the facts, the stronger the opinion.” — Arnold H. Glasow The main reason is that, as data-driven and learning organizations, we want to make data-informed product and design decisions rather than just relying on guesswork and intuition. We…
“Experimentation is the least arrogant method of gaining knowledge.” — Isaac Asimov Let’s lay the foundations of A/B testing with its definition and brief history. A/B testing, at its simplest, is a way to compare two versions of something, in…
Why Is Marketing-as-a-Service Partner a Better Option in the ‘New Normal’? The undergoing transformation of marketing is largely due to technological development. The current practice of marketing involves the use of not only digital media but also automation and several…
Marketing-as-a-Service is mainly an extended form of marketing automation software. MaaS providers aim to assist the marketing team of a company in planning and managing asset creation activities, including landing page creation, campaign design, lead scoring, analytics and so forth.…
(MaaS) Marketing-As-A-Service is a type of holistic strategy providing a professional brand to businesses that lack adequate resources to create one on their own. Programs are tailored according to the need of the individual clients that are given the option…
Cannes Lions International Festival of Creativity, which was canceled last year due to the pandemic, met with participants online this year. According to the data announced by Cannes Lions, although awards were presented for both 2020 and 2021 this year,…
Breaking through with seven trends Each of our 2021 global marketing trends shares the common theme of breaking out of our often- defensive mindsets to more holistically—and authentically—meet human needs. In our opening trend chapter on Purpose, we establish the…
Search Engine Optimization (SEO) is one of the most crucial elements of an organization, providing it with the necessary visibility to attract more customers. A strong SEO strategy allows a company to position its website to attract more visitors, increasing…
The year 2021, which many of us are eagerly and hopefully waiting for, is just around the corner. The new year is preparing to bring us many innovations with it. According to Talkwalker's report, which analyzes the communication efforts of…
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