betakit
Choosing the right pricing model for a product or service in the B2B space can be a real challenge for many companies. For starters, the product or service needs to be something that makes sense and matches the expectations of…
What is Social Selling? Social selling relies on a business’s network of contacts to generate leads, qualify them, and close deals. It has become particularly popular in B2B sales because of the ability to generate, qualify and nurture leads at…
If your business is looking for more business, one of the best ways to do that is by generating leads. The problem is that most businesses have very limited time and resources to devote to this effort. Fortunately, there are…
If you're like me, the terms "demand generation" and "lead generation" are a little bit like talking about sushi. Sure, they sound similar, but they're actually two completely different things. So what's the difference? Let's break it down: Demand generation…
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