What & How: A Subscription-Based Business Model

Subscription business models are beneficial for many organizations because they encourage customer success and improve buyer retention. Nowadays, subscription models are used in nearly every industry. Growing companies like Netflix, Dollar Shave Club, and Microsoft have been using a subscription-based…

Why Businesses Collaborate with a MaaS Partner in the ‘New Normal’?

Why Is Marketing-as-a-Service Partner a Better Option in the ‘New Normal’? The undergoing transformation of marketing is largely due to technological development. The current practice of marketing involves the use of not only digital media but also automation and several…

MaaS Vs. Traditional Marketing Agency

Marketing-as-a-Service is mainly an extended form of marketing automation software. MaaS providers aim to assist the marketing team of a company in planning and managing asset creation activities, including landing page creation, campaign design, lead scoring, analytics and so forth.…

MaaS: A Different Approach to Marketing

(MaaS) Marketing-As-A-Service is a type of holistic strategy providing a professional brand to businesses that lack adequate resources to create one on their own. Programs are tailored according to the need of the individual clients that are given the option…

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