9 Actions to Expand Your Ecommerce Business

The ecommerce market is booming and it’s not slowing down anytime soon. In fact, it’s estimated that by 2022, more than half of global retail sales will be done online. This means that ecommerce businesses have the opportunity to grow at an incredible pace if they’re able to implement the right strategies in their business. For example, one way to grow your ecommerce business is by expanding your product offerings. However, there are so many options out there for you to choose from – how do you know which ones will best meet the needs of your audience? We’ve compiled a list of nine tactics that we think can help you grow your business in 2022 and beyond!

1. Expand Your Product Offerings

Expand your product offerings. If you’re currently selling one product and it’s doing well, think of ways to expand it. You can:

Offer a wider range of products.

• Offer products in

– new categories
– new geographies (like a different country or city).
– new formats (like an ebook instead of a physical book).
– new channels (like Amazon versus Etsy).

• Expand your offering of related items with add-ons or bundles that have an additional price tag attached but provide added value to customers. For example, if they buy one item from your store and they like it, they may opt to buy other things from you as well because they’re already familiar with how reliable the brand is and they know what else might be worth getting!

2. Find New Customer Segments

As you’re building your ecommerce business, it’s important to identify new segments you can target.

• Look at your data and find new segments – A great place to start is by looking at the information you have about your customers and comparing it to other companies in the same industry. Do they fit into a particular demographic? Do they purchase similar products from similar brands? Are there any groups of people who are likely to buy from you but haven’t yet been converted? These questions should help give you ideas for new customer segments that could be worth targeting.
• Look at competitors’ strategies – Your competitors may also be able to provide insight into which types of buyers are most likely to buy from them or their competitors. For example, if one competitor has done really well with its female millennial audience, then it might make sense for another company selling women’s apparel or accessories (like jewelry) consider focusing on this group as well.
• Analyze customer service data – You can also look at what kind of conversations customers have with your customer service team in order to uncover new trends related specifically towards ecommerce-related issues that need addressing quickly before they become bigger problems down the line (think: returns).

3. Work With Influencers

Influencers can be a powerful way to reach new customers. They can help you expand your audience and reach people who may not otherwise know about your brand. Influencers can also be effective at building trust in your brand, giving them permission to buy from you based on their recommendation.

Influencer marketing is also a great way to build a strong community around your product or service. By collaborating with influencers, you’re tapping into their existing fan bases as well as creating new ones for yourself. This means that every time one of these influencers posts about you or talks about how much they love what you do, it’s an opportunity for potential customers to hear about what makes your business unique (and why it’s worth spending money on).

Finally, influencer marketing helps increase awareness of what you do—both online and offline—and serves as an endorsement of sorts that helps consumers feel more confident in purchasing from brands they’ve heard good things about elsewhere before now too!

4. Incorporate User-Generated Content (UGC)

User-generated content (UGC) refers to the creative works of users on social networks, in blog posts and reviews, and on other platforms. UGC is an important aspect of ecommerce because it helps your customers share their experience with your products or services.

Here are some ways you can incorporate UGC into your marketing strategy:

Ask for customer feedback and reviews

Encourage customers to post pictures or videos of themselves using your products/services

Host contests for people to submit their best photos or videos

Run a loyalty program that rewards users for uploading UGC

5. Offer View in Store Features

One of the best ways to get your customers to purchase from you is by offering them a way to see the product in person before they buy. This can be done through view in store features on your website, or by allowing customers to order products online and then picking up the items at your physical location.

6. Consider In-Store Pickup

In-store pickup is an increasingly popular way for consumers to shop, and it can be a great addition to your ecommerce business. Here’s how it works: You set up a virtual store with online inventory in your physical location, then let customers know they can place their order online and then pick it up in person at the store.

This allows you to leverage your existing retail space as an additional channel for sales without adding significant overhead or complexity—a win-win!

But before you dive into this opportunity, there are some important details that need to be considered:

7. Optimize For Voice Search and Chatbots

The use of voice search and chatbots is growing, and it’s no surprise why. Voice search is more natural than typing in a query, and it’s easier to use than traditional search engines. In fact, you’ll be hard-pressed to find any type of device that doesn’t support voice search these days—our smartphones have been doing this for years.

Chatbots are an excellent way to engage with customers on social media channels or platforms like Facebook Messenger. They’re also great for answering basic product questions that don’t require live human interaction (such as “What color is this shirt?”). The best part about chatbots? You can set them up so that the conversation is automated; if someone asks for a refund after purchasing something from your store, the bot will email them back saying that it’s not possible unless they return the item first!

8. Prioritize Your Omnichannel Strategy

As ecommerce becomes more important in retail, it is important to have an omnichannel strategy. This means that you should be able to buy products in different ways—in person and online, as well as on the phone. The key is to make sure that your customers can find what they are looking for at any time of day or night, no matter where they are located.

In ecommerce, customer service is incredibly important because you want to show your customers that you care about them and their experience with your brand. If someone has a question about an item or wants help finding something specific within the store’s inventory system, then their shopping experience should not end there! It should go beyond just fulfilling their order by providing customer support when needed too–especially if it’s something like answering questions about sizing/fit concerns with clothing items being purchased through our website.”

9. Consider New Marketplaces

There are a lot of marketplaces to sell on, so it’s important to be selective about where you put your products. If you don’t have a lot of time or resources to devote to researching different marketplaces, look for the ones that are likely to have the highest return on investment (ROI) for your business. Some marketplace owners may allow you to apply directly through their website, while others will require an application and approval process before they’ll consider selling your products on their platform.

You should try new tactics to grow your business

One of the fastest-growing channels for ecommerce is marketplaces like Amazon, eBay, and Walmart. Marketplaces are a popular choice with consumers because they can be convenient and easy to use. According to a recent report from eMarketer, most consumers will only buy from one marketplace (59%), but 65% of consumers will consider buying from multiple marketplaces depending on the specific product or service they want to purchase. This means that if you’re not selling through a marketplace yet, you should think about it now!

If you’re interested in expanding your business, take these steps into consideration. Each one is easy to implement and can help you take your ecommerce business to the next level.

If you are an e-commerce business owner or plan to establish your own business in this field pls do not hesitate to contact us