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Choosing the right pricing model for a product or service in the B2B space can be a real challenge for many companies. For starters, the product or service needs to be something that makes sense and matches the expectations of…
What is Social Selling? Social selling relies on a business’s network of contacts to generate leads, qualify them, and close deals. It has become particularly popular in B2B sales because of the ability to generate, qualify and nurture leads at…
At some point in your company, it might make sense to add a marketing person to your senior team. good leadership. Things like buy-ins, sell-outs, and driven marketing leadership you don't get from junior or mid-level team members, freelancers, or…
The role of the chief marketing officer (CMO) in an organization has existed for many years. Recently, we’ve seen an emergence of the fractional CMO, a new type of leader who helps startups or smaller businesses with their marketing efforts…
If you're searching out a manner to take your advertising efforts to the subsequent level, then you can have taken into consideration bringing in a dedicated CMO. However, locating a CMO that is the proper suit in your employer may…
Remarketing is a term that is frequently used in marketing, but not many people understand it. In fact, there are two main types of remarketing: Remarketing on search engines: when users conduct a search on your website and leave without…
The ecommerce market is booming and it's not slowing down anytime soon. In fact, it's estimated that by 2022, more than half of global retail sales will be done online. This means that ecommerce businesses have the opportunity to grow…
The ecommerce industry is growing at a rapid pace. Global ecommerce sales are expected to reach $5.5 trillion worldwide in 2022. With such a huge opportunity at hand, new players have entered the market and existing vendors are looking to…
The 69th International Festival of Creativity Cannes Lions, which took place physically after two years, on June 20-24. On the last day of the festival, the brands, networks and agencies of the year were awarded. Simon Cook, CEO of Cannes…
With so many brands vying for consumers’ attention, attracting the right audience is a massive challenge. So, how did brands like Facebook, Dropbox, and PayPal achieve such incredible growth with their apps in such a short period of time? The…
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