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Every social media manager in the world is taking a deep breath and peeking out from behind their computers to see what’s going on. We need to know which social media trends will change the game in 2022 so that we can prepare our strategy accordingly.

Do you think Instagram will be overtaken by TikTok? How much better is the organic engagement? Are weekly live audio chats necessary?

Working in an industry that constantly changes might be difficult. Even so, we’re here to talk about the social media trends in 2022.

1. TikTok will Take Over

For the past several years, Instagram has been the social media platform of choice for most marketers. You could make the most money (depending on your profession) and it was a lot of fun to hang around on. But things are about to change.

In September 2021, TikTok reached a milestone of one billion users. As a result, it rose to the position of the world’s 7th most popular social network.

After Instagram, TikTok is the fourth most popular social media platform, excluding texting networks. So expect the video platform to be an authority in 2022.

2. Shoppers’ Journey Will be Easier

The combination of growing social media use and demands to stay at home produced the right conditions for a social shopping boom. Which will not go away.

Over $80 billion will be spent in the social commerce industry by 2025, according to eMarketer forecasts It’s taking advantage of the tremendous development in e-commerce (an increase of 18 percent in 2020). This can be considered as the most important social media trends in 2022, according to brands.

3. YouTube’s Popularity Will Rise

Finally, in 2022, social media marketers will recognize that YouTube is a social medium as well.

They will look for other platforms as they battle with the reality that an organic Facebook post has an average reach of 5.2 percent and an average engagement rate of 0.25 percent.

If you’re looking for a replacement for Instagram, you may want to check out TikTok, which recently surpassed 1 billion active monthly users around the world.

YouTube, which has more than 2 billion active monthly users, will be the other option.

Rediscovering that YouTube is a video-sharing site, which is a sub-category of social media, along with photo-sharing and social network sites, will be one of the most important social media trends in 2022.

4. Social Media Will be Focused on e-Commerce

At the beginning of the pandemic, Facebook introduced Facebook and Instagram Shops, which allowed shops to connect with their customers in a new way.

Now, on Facebook, you can buy anything you want. You may expect more shoppable posts, simplified payment processes (likely through the development of Facebook Pay and its own Diem digital currency), improved product discovery, and more alerts for buyable things in-stream from Facebook in 2022, according to a recent report.

Additionally, live shopping will play a major role in the company’s strategy. Since 2017, China’s live-commerce sector has grown by 280% and is currently on course to become a $423 billion market by the end of 2020, making it a major trend in China.

Like in Asian nations, Facebook sees a lot of room for growth in Western markets as well, and now is the right time for Facebook to make a strong push as it looks to make live-commerce a bigger part of its business model.

Expect to see a lot more of this in the future, as it has already begun testing this out.

With the rise of eCommerce in emerging economies, Facebook is also seeking to establish itself as a basic part of the digital infrastructure. It’s just a matter of time before Facebook adds even more shopping features to the platform in an effort to prevent the expected decrease in ad spending.

5. AR/VR Usage Will be Popular

A shift in the Metaverse may theoretically help Facebook connect its multiple social media and emerging tech projects. Facebook CEO Mark Zuckerberg has already claimed the shift.

Next-generation Facebook’s AR glasses will be connected with Instagram, and new interactive tech, like wristband control for AR overlays and next-generation social and workplace features for its Oculus VR headsets, will emerge.

Facebook’s future success will be greatly enhanced if it can control the Metaverse, and it’s currently laying the groundwork in this regard.

6. Algorithm Shifts Will Take Place

We expect Facebook will experiment further with things like decreasing political content in News Feeds and offering users the opportunity to switch off the algorithm, either through a simple, Twitter-style toggle or an alternate, swipeable timeline, as the social network moves into the next stage of digital evolution.

A crucial recommendation given by Facebook whistleblower Frances Haugen was to remove algorithmic amplification, and by giving this as an optional feed alternative, that may well prove to be the simplest path forward.

In a way, it indicates that Facebook is working to fix this issue, and in a way, it provides people more control.

As a result of the fact that most people won’t utilize it anyway, the corporation will have less of an impact.

You can also check out global marketing trends here.



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