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Choosing the right pricing model for a product or service in the B2B space can be a real challenge for many companies. For starters, the product or service needs to be something that makes sense and matches the expectations of…
What is Social Selling? Social selling relies on a business’s network of contacts to generate leads, qualify them, and close deals. It has become particularly popular in B2B sales because of the ability to generate, qualify and nurture leads at…